Adding the Build-Your-Own Strategy to Your Plaster Kit Business

A simple add-on strategy that can help you sell more at the table you're already running.

This isn't a guide about starting over. It's about adding one station next to what you're already doing, and capturing sales you're currently leaving on the table.

Inside you'll find:

💡 THE IDEA Why your customers aren't all the same buyer — and why a single "one kit, one price" table leaves money on the table for whichever type you didn't design for. The two buyer triggers that decide whether someone grabs and goes or stops to create.

✨ WHY IT'S WORTH TRYING The four specific ways a build-your-own station adds sales on top of what your premade kits are already doing — without splitting your sales or competing with your existing setup.

🛠️ HOW TO SET IT UP A five-step walkthrough for adding the station to your existing table — what to display, how to price it so a full kit and an a la carte add-on both make sense, and how to use it as the natural upsell after a premade kit sale. Includes a real-world example of how sellers are running this at their own booths.

✅ THE CHECKLIST Everything you need on hand before your next show — from extra brushes and paint pots to insert cards and bags — so restocking the station never slows you down mid-sale.